Experience a bridal event like no other. The Wedding Mag and Four Winds Casino New Buffalo present Lucky Bride. This event is all about the experience, featuring the latest wedding trends and connecting the sophisticated bride and groom with the industry’s top wedding professionals. An upscale bridal event showcasing Southwest Michigan, Northwest Indiana, and Michiana’s premier wedding professionals.

NorthStar had the opportunity to strategically plan through the naming process as well as creating the brand style board and identity. NorthStar worked together with Four Winds Casino in New Buffalo to create a brand that represented both Four Winds and The Wedding Mag. After much consideration we finalized the name and brand Lucky Bride.

The website was an extension of the modern and sophisticated brand. We were inspired and used elements from the wedding industry and casino life. The goal of the website was to create awareness of the bridal show details, vendors involved, and opportunities for the bride at the show. We crafted a one-page WordPress responsive website.

A print advertisement is one of the strategic ways that the Lucky Bride is promoted. The Wedding Mag promotes this show heavily in their publications throughout Northern Indiana and Southwest Michigan. The advertisement needed to display event details, who presents the show and create an experience that inspires the bride to look into more information on the event.